The Business Leader's AI Playbook
UntanglingAI
The Plain-English Guide to AI for Business Leaders
No jargon. No code. Just results. The definitive playbook for CEOs and executives ready to implement AI agents without writing a single line of code.
What You'll Learn
Practical, no-jargon frameworks you can implement immediately
The AI Sweet Spot
Identify where AI creates the highest ROI in your business
The 6 Business Pillars
Transform Marketing, Sales, Operations, HR, Finance, and Customer Service
AI Agents Explained
Understand what AI agents are and how they work — in plain English
Implementation Roadmap
Step-by-step guide to deploying your first AI agents
Risk & Governance
Navigate AI responsibly with practical guardrails
About the Author
Matt Kesby
CEO & Founder, AICoaches.com
Matt Kesby has spent over two decades at the intersection of technology and business strategy. After leading digital transformation at multiple Fortune 500 companies, he founded AICoaches.com to help mid-market CEOs and executive teams harness AI without the complexity.
UntanglingAI distills his experience advising hundreds of business leaders into a practical, plain-English playbook anyone on your leadership team can pick up and act on immediately.
Is This Book For You?
CEOs & Founders
Leading companies with 50–2,000 employees ready to scale with AI
Executive Teams
C-suite leaders responsible for digital transformation
Business Unit Leaders
Managers looking to automate their department's workflows
Board Members
Directors seeking to understand AI's impact on business value
No technical background required. This book is written for business leaders, not developers.
As Featured In
"A must-read for any executive who wants to understand AI without drowning in jargon."
— Forbes
Free Preview
Read the First 3 Chapters — Free
Get a taste of the frameworks and strategies inside UntanglingAI before committing. See exactly how plain-English AI guidance can transform the way you lead.
- 01Why AI Agents Are the CEO's New Advantage
- 02The 6 Pillars Every Business Must Transform
- 03Finding Your AI Sweet Spot (Without the Jargon)
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