Find Your Independent Business Advisor

USA Best Selling Author of Untangling AI, Speaker, Technologist in the Trenches - Founder & Chief AI Officer at GoTeam / Multiplai | AiCoaches.com | AI-Powered People Outsourcing + AI Technology | YPO

AI Strategist & Certified AI Coach helping leaders turn AI into real business leverage. I help organisations move beyond AI experimentation and turn AI into measurable business outcomes—by designing and delivering AI automation and AI agent systems that streamline operations, sharpen decision-making, and expand team capacity.

Through Keystone AI Group (https://keystoneaigroup.com/), I advise CEOs, operators, and private-equity-backed leadership teams on AI readiness, use-case prioritisation, and disciplined execution, aligning strategy, people, processes, and technology so AI actually compounds value instead of creating noise.

With 19+ years of experience across enterprise, regulated industries, and growth-stage organisations—and a background in cloud platforms, DevSecOps, and enterprise information security—I bring a practical, risk-aware lens to AI adoption, helping leaders deploy AI systems that scale responsibly.

Over nearly two decades of transformation work, I’ve seen the same pattern repeatedly: most companies don’t have an AI problem—they have a decision, ownership, and execution friction problem.

My work focuses on removing that friction and building AI-powered foundations that deliver both performance and clarity.

🧠 What I bring to the table:

🧭 Strategic AI planning with execution accountability

⚙️ AI automation & agent systems that protect time, margins, and decision quality

👔 Fractional AI leadership for founders and PE-backed growth teams 🤝 Embedded delivery partners to move from strategy to operating reality

📍 Based in Australia | Working globally

If you’re exploring AI adoption with real ROI, looking to operationalise AI responsibly, or want your organisation to run smoother—not just faster—let’s connect.

Having more than 18 years’ experience in Business Development, Sales & Marketing and Key Account Management in Real Estate, Automobile & Tourism industries; my career highlights revolves around analyzing markets, positioning products & services, managing key customer accounts and exceeding the growth targets.

At LightArc, we help businesses unlock powerful insights with innovative financial strategies and data-driven approaches—leaving competitors behind. By combining financial expertise with advanced technology, we guide clients toward success in data analysis, business intelligence, financial reporting, and corporate performance management. Our diverse experience spans healthcare, distribution, manufacturing, and education, allowing us to craft solutions for unique business needs. We bridge the gap between finance and technology to deliver purpose-driven results, investing in skills that keep us ahead. With expert consultants and proven credentials, we ensure seamless integration of solutions into existing processes. Our growing portfolio features cutting-edge software like Tagetik, Board International, Qlikview, and BI360. Committed to our clients’ growth, we foster mutual benefit and support both local and global community initiatives.

Co-Founder & Chief AI Officer at Premium Group.

David Morris is an AI Coach and senior leader with over 30 years’ experience in emergency management, specialising in operations, logistics, strategy, crisis leadership, and the delivery of complex, high-risk programs.

His career spans emergency services, healthcare systems, and major transport and infrastructure environments, where he has led the development and implementation of emergency management policies, governance frameworks, and operational models that perform under pressure. David has played a key role in designing, assuring, and delivering large-scale infrastructure and transport programs, working closely with executive teams, regulators, and multi-agency partners.

Known for his ability to translate complexity into practical action, David brings deep expertise in readiness, response, assurance, and system integration. He combines this operational depth with a pragmatic approach to artificial intelligence.

Through AICoaches, David helps leaders move beyond AI experimentation into safe, responsible, and outcome-driven implementation — embedding AI to improve decision-making, resilience, and operational confidence across regulated and mission-critical organisations.

I help organisations move from intention to impact by designing AI‑enabled operating models, strengthening governance, and delivering measurable, sustainable improvements. My work spans enterprise ICT strategies, AI transformation planning, and establishing governance foundations that build confidence, capability, and clarity across complex environments.

WHO I WORK WITH Executives and transformation leaders seeking responsible AI adoption, practical automation opportunities, and continuous improvement that solves real business problems.

WHAT I DELIVER

• Strategy & Operating Models: AI and ICT strategies, capability uplift, enterprise roadmaps, and benefit‑aligned prioritisation.
• Automation & Improvement: Tailored workflow automation, process redesign, and service optimisation.
• Governance & Risk: AI governance frameworks, lifecycle controls, decision rights, and compliance‑aligned risk models.

HOW I WORK I combine analytical rigour with human‑centred design to create change that sticks: clear outcomes, intuitive adoption pathways, and practices that strengthen culture, capability, and delivery.

PROOF POINTS

• Unified fragmented initiatives into coordinated ICT and AI portfolios.
• Implemented governance‑first foundations that reduce organisational risk while enabling innovation.
• Designed automation solutions that improved efficiency, quality, and operational performance.

FOCUS AREAS AI strategy & governance, target operating models, benefits management, continuous improvement, workflow automation, and responsible AI adoption.

WHAT OTHERS HAVE SAID ABOUT ME: "Matthew exceeded my expectations. He was able to provide high-quality advice on our business transformation project as well as provide the project team with the support needed to deliver workshops and a business case for change."